HomeIndustriesSalons and spas

Salons and spas

Fill the chair with clients who come back.

A new client finds you through a photo, a search or a friend's fresh cut. They look at your work, read a few reviews and try to book, often late at night. We help them find you, fall for your work and book in a few taps.

Heard. Chosen. Booked.

How clients find you

  1. Heard

    Searches like “balayage near me,” Instagram and TikTok, the map, and friends. We work to put your salon or spa in front of people nearby who want what you do best.

  2. Chosen

    Your portfolio does the selling: real photos and short videos of your work, your space and your team, with reviews that back them up. We help you show it at its best.

  3. Booked

    Online booking that works on a phone at 11 p.m., with deposits and reminders that help with no-shows. We help make the path from post to booked appointment short.

  4. Talked about

    Regulars rebook, review and bring friends. We help you stay in touch between visits and ask for reviews at the right moment.

What we do

What we do for salons and spas

  • Google Business Profile and mapsServices, photos and booking link right where people search nearby.
  • Social content and short videoReels and TikToks that show your work. About our video ads
  • AI search visibilityFor questions like “best curly hair salon near me.” How AI search works
  • Reviews and reputationA steady flow of new reviews and warm replies.
  • Website and online bookingA fast site with your services, team and a booking path that works at any hour.
  • Rebooking and win-back messagesReminders and offers that bring regulars back.

Why it matters

Why salons and spas are different

Booking is where many salons lose clients. In a 2025 Zenoti consumer survey, 69% of salon and spa customers said they had skipped booking an appointment because it was too hard to reach someone or book online, and 81% of regular clients said they sometimes need to manage appointments outside business hours.Source: Zenoti salon and spa consumer survey, October 2025

Your craft is the reason clients stay. Our job is making sure new people discover it, and that booking never gets in the way.

Sample work

A salon ad, start to finish.

Saffron & Shear is a sample ad we made for a fictional salon, so you can see the craft. It's labeled as AI content, like every AI-made piece we publish.

Guides

Guides for salon and spa owners

Plain-English guides for owners, from our blog. New ones appear here as we publish them.

Questions

Questions salon and spa owners ask

Do you work with hair salons, nail studios and spas?

Yes, along with barbershops, lash and brow studios and other beauty businesses.

Can you help us get more bookings from Instagram?

We help turn your posts and profile into a clear path to booking, with content that shows your work and a booking link that's easy to use.

Do we need a website if we book through an app?

Yes. Your website is the one place you control your story, services and team, and it's a source search engines and AI assistants read. It links straight to your booking app.

Can you help with reviews?

We help you ask for reviews at the right moment and reply to them well. We never write fake reviews.

Do you only work in New York?

We're based in New York and work with salons and spas across the U.S.

Your first step

A free Custom Digital Presence Review, built around your business.

20 minutes on how you show up online today, and how you could.

Schedule your free review