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Therapists and counseling practices
Be easy to find on the day someone decides to reach out.
Reaching out to a therapist can take months of working up to it. When someone finally searches, they need to find you, feel safe with you, and take the first step without friction. We help with all three.
Heard. Chosen. Booked.
How clients find you
- Heard
People look in more than one place: their doctor, friends, their insurance, search engines and therapist directories. We work to make sure your practice shows up where your future clients look, including maps and AI answers.
- Chosen
They're looking for someone who understands what they're going through. We help your website and profiles speak to that, clearly and warmly, with your specialties, your approach and what a first session is like.
- Booked
The consultation request or the first call. We help keep that step simple and private, with HIPAA-compliant tools and a signed BAA.
- Talked about
Many clients won't post a review, and that's fine. We help where it's appropriate and always within your professional guidelines.
What we do
What we do for practices
- Website and messagingPages that feel calm and clear, built around who you help.
- Local search and directoriesGoogle Business Profile and consistent listings.
- AI search visibilityFor questions like “therapist for anxiety near me.” How AI search works
- VideoHonest, emotionally real ads that show the weight of what someone is carrying and that asking for help takes strength. About our video ads
- HIPAA-compliant booking, forms and follow-upWith a signed BAA.
Why it matters
Why therapy practices are different
In a 2025 Thriveworks survey of more than 2,000 U.S. adults in or considering therapy, people said they'd find a therapist through their primary care provider (39%), friends and family (32%), insurance resources (31%), search engines (28%) and online directories (26%). Even a referral usually ends in a search for your name, so your website and profiles have to carry the trust.Source: Thriveworks, therapy-seeking decisions survey 2025
Healthcare marketing comes with privacy rules. We use HIPAA-compliant tools for anything that touches client information and sign a Business Associate Agreement before we start.
Sample work
An ad that shows the weight, and the way forward.
This ad was made for a real online therapy practice and is shown with the name removed. It's labeled as AI content, like every AI-made piece we publish.
Guides
Guides for therapists
Plain-English guides for owners, from our blog. New ones appear here as we publish them.
Questions
Questions therapists ask
Is your marketing HIPAA compliant?
We use HIPAA-compliant tools for forms, booking and messages, and we sign a BAA with every practice.
Do I need to be on Psychology Today?
Directories help, but they work best alongside your own website and Google Business Profile, which you fully control.
Can you advertise therapy services on Google and Meta?
Yes, within each platform's health advertising policies, which limit targeting and wording. We plan campaigns around those rules.
Will my clients' information be used for ads?
No. We never use client health information for targeting or retargeting.
Do you work with group practices?
Yes, solo therapists and group practices.
Keep exploring
More from Artenon
Your first step
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20 minutes on how you show up online today, and how you could.
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