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Professional services
Earn their trust before the first meeting.
Hiring a lawyer, an accountant or an advisor is a big decision, and people make it carefully. Even when a friend recommends you, they look you up first. We help what they find answer their questions, show your experience and make the first conversation easy to start.
Heard. Chosen. Booked.
How clients find you
- Heard
A referral, a search for a specific problem, a question asked to an AI assistant. We work to make sure your firm shows up for the matters and services you want, in search, maps and AI answers.
- Chosen
They're judging expertise and fit: who you help, how you work, what others say. We help your website and profiles show that clearly, with practice and service pages written in plain English.
- Booked
The consultation request. We help make that step simple and quick to answer, with clear next steps and a form that works on a phone.
- Talked about
Clients who felt well looked after refer others. We help you ask for reviews where your professional rules allow and stay in touch through the year.
What we do
What we do for firms
- Website and practice pagesA page for each practice area or service, so clients and search engines know exactly what you do.
- Local search and directoriesGoogle Business Profile and consistent listings across the directories your clients use.
- AI search visibilityFor questions like “accountant for small businesses in Brooklyn.” How AI search works
- Reviews and reputationAsking at the right moment, within your industry's rules, and replying well.
- VideoShort, calm explainers and ads that make you approachable. About our video ads
- Follow-upSo consultation requests get a clear, consistent reply.
Why it matters
Why professional services are different
Clients check you out before they call. In a 2025 Scorpion survey of 3,000 U.S. adults about hiring a law firm, nearly 60% said online reviews now carry more weight than word of mouth, and over half wouldn't consider a firm with less than four stars. 72% said they'd move on if they didn't hear back within 24 hours.Source: Scorpion survey of 3,000 U.S. adults, September 2025
Law, accounting and financial advice each come with their own advertising and ethics rules. We plan your marketing around them, and you approve everything before it goes out.
Sample work
A professional services ad, start to finish.
Harbor & Pine Advisors is a sample ad we made for a fictional firm, so you can see the craft. It's labeled as AI content, like every AI-made piece we publish.
Guides
Guides for law firms, accountants and advisors
Plain-English guides for owners, from our blog. New ones appear here as we publish them.
Questions
Questions firms ask
Do you work with law firms, accountants and financial advisors?
Yes, along with other professional services like consultants and insurance agencies.
Can you work within our bar or industry advertising rules?
Yes. We plan claims, reviews and testimonials around the rules that apply to your profession, and you approve everything before it's published.
Do we need separate pages for each practice area?
Usually, yes. A clear page for each service helps clients find the right answer and helps search engines and AI assistants match you to the question.
Can you help us get more reviews?
We help you ask at the right moment and reply well, where your rules allow. We never write fake reviews.
Do you only work in New York?
We're based in New York and work with firms across the U.S.
Your first step
A free Custom Digital Presence Review, built around your business.
20 minutes on how you show up online today, and how you could.
Schedule your free review